Expanding in Africa: Small Business Tips for Success
(Black Enterprise)–It took a trip to Nigeria for Jason Njoku to begin to see success, starting IROKO Partners, the premier source of Nigerian entertainment — from movies to music. In just two years, the company has become the world’s largest distributor of Nigerian music and movies.
Njoku knows a thing or two about overcoming, having switched gears from a career in science (He holds a bachelor’s degree in chemistry from the University of Manchester) to the world of Web by way of several early failures. (He ran a student magazine which folded; a financial blog franchise which faltered; and a t-shirt company that eventually didn’t work out.) “My early failures could have— maybe should have knocked my spirit. But I was determined not to let failure get in the way of raw ambition. I love what I do,” Njoku says.
Today, IROKO has reached more than 560,000 registered users in less than seven months and has viewers in 178 different countries. Take a cue from Njoku with these tips for business success in Africa.
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